Privacy Policy

 

Privacy Policy

1. Introduction

Welcome to Wacky Waves (“we”, “our”, “us”), operated by Area 8 Digital Ltd. This Privacy Policy is designed to comply with requirements from the Apple App Store and Google Play Store, as well as UK GDPR and EU GDPR regulations.

This Privacy Policy explains how we collect, use, and protect your personal data when you use our mobile application on Android and iOS devices.

2. Information We Collect

We may collect and process the following types of data:

a. Personal Data (if provided by you):

·         Name or username

·         Email address (if you contact support)

b. Automatically Collected Data:

·         Device type, operating system, and version

·         Unique device identifiers (e.g., advertising ID such as GAID/IDFA)

·         IP address (may be anonymised)

·         Gameplay data (levels completed, interactions, progress)

c. Advertising & Analytics Data:

·         Interaction with advertisements

·         App usage statistics via third-party tools

·         Crash logs and diagnostics

3. How We Use Your Data

We use your data to:

·         Provide and operate the game

·         Improve gameplay and performance

·         Deliver customer support

·         Serve advertisements (including personalised ads where permitted)

·         Analyse usage and player behaviour

·         Prevent fraud and ensure security

4. Legal Basis for Processing

We process your data under:

·         Consent (for personalised ads and tracking on iOS via App Tracking Transparency)

·         Legitimate interests (game improvement, analytics, fraud prevention)

·         Contractual necessity (providing access to the game)

5. Advertising & Analytics Services

We use third-party services including:

·         Google AdMob (for in-game advertisements)

·         Google Firebase (for analytics, crash reporting, and performance monitoring)

These services may collect:

·         Device identifiers

·         Usage data

·         Interaction with ads

On iOS devices, tracking for personalised ads is only enabled if you grant permission via Apple’s App Tracking Transparency (ATT) prompt.

You can manage ad preferences in your device settings.

6. Data Sharing

We may share your data with:

·         Google AdMob (advertising)

·         Google Firebase (analytics & performance)

·         Cloud hosting providers

·         Legal authorities where required

We do not sell your personal data.

7. Data Retention

We retain your data only as long as necessary to:

·         Provide services

·         Meet legal obligations

·         Resolve disputes

8. Your Rights

Under UK GDPR / GDPR, you have the right to:

·         Access your personal data

·         Correct inaccurate data

·         Request deletion

·         Restrict or object to processing

·         Data portability

·         Withdraw consent at any time

To exercise these rights, contact us:

info@area8digital.co.uk

9. Children’s Privacy

Wacky Waves is not directed at children under 13. If required by platform policies, age-gating or parental controls should be implemented.

10. Data Security

We implement appropriate technical and organisational measures to protect your data.

11. International Transfers

Your data may be processed outside the UK/EU. We ensure appropriate safeguards are in place.

12. Changes to This Policy

We may update this Privacy Policy. Continued use of the game indicates acceptance.

13. Contact

Area 8 Digital Ltd
info@area8digital.co.uk